Service cookies play a crucial role in maintaining the client's connection, thus ensuring a seamless user experience, while also assigning a unique identifier to their shopping cart, guaranteeing the continuity of their selections even when they leave and return to the site.

Google Analytics uses cookies to collect data on user behavior on a website, such as pages visited, time spent on each page, and actions taken. This information is then used by website owners to analyze traffic, understand user behavior, and improve the user experience.

Facebook Pixel tracks user actions on the website to help improve ad targeting, measuring conversions from Facebook ads, and building audiences for future ads. The information collected helps personalize your ad experience based on your interactions with the site.